The idea of The Equestrian Store was sparked through the lifetime interest of horses and the world of equestrian sports of Sharon McGinn (nee Murphy), Company Director. Sharon was involved and still is with the success of Hammer and Tongs and The Country Store which have operated from the Mahon Road premises in Portadown.
In July of 2008 the Murphy family aimed towards a further expansion of already existing business by obtaining full ownership of the yard/premises in Portadown, County Armagh. The scope which the yard/premises created meant that equestrian orientated Sharon could develop and bring The Equestrian Store into reality. In August of 2008 The Equestrian Store had its official opening and since then has expanded in size, stock and supply.
Sharon had recognised that there was a gap in the market for an equestrian store so ideally located within the already existing yard. There where existing equestrian stores within close enough proximity however she felt that a store located in such a valuable and easily accessible location would be an ideal preference to many customers.
All three businesses in which the Murphy family have established and developed on the Mahon Road premises have led to each individual business generating higher levels of business for one another. For instance many customers who buy feed for their farm animals in The Country Store often had horses, we then stocked horse feed in The Equestrian Store, resulting in customer obtaining goods from one location. Our Farmers and Equine customers have also generated revenues for Hammer and Tongs, our sister company who specialise in provide bespoke gates and fencing as well as other products and services.
Rapid growth with The Equestrian Store led to the expansion of this store, its floor space has doubled in size to facilite a wider range of products being stocked.
The Equestrian Store at this early stage has established a reputation for stocking one of the largest range of Equestrian brands within Northern Ireland. We are also promoting our own brand range – EQS -through a range of feed and leatherwork products, proving hugely successful.
With the development and establishment of the EQS brand and proving to be a successful stockist of many Equestrian brands, we plan to develop a larger customer base locally, nationally and internationally with our online store and also utilizing social media channels like facebook and twitter to connect and respond to our customers.